Skills: Strategie, Content, Consultancy

Digital and content strategy sports

champion chipBack in 1982 MYLAPS invented automatic sports timing. Thousands of events that previously used stopwatches and thumbs to keep track of results now rely on MYLAPS technology. The company develops products and services for measuring, publishing and analyzing racers’ and athletes’ training and race results. Their wide range of timing systems have been developed to suit the needs of professional timers, event organizers, track and club owners and federations, as well as individual racers and athletes. In this technology online communication is key. The website of MYLAPS publishes results and million of athletes hook up to check their times. The Big Story worked with MYLAPS to plan a website is both user friendly and business savvy. It contains updates results, a shop and a support environment. We helped with the strategy, consulted during the construction and produced content.