Skills: Workshop, Strategie

Contentstrategy interior design

JuJu, designed by Edward van VlietEdward van Vliet is a renowned Dutch interior designer. His company is specialized in destination design and he is well-versed in developing hospitality brands and concepts for the current, rapidly changing market. While many hospitality brands are still relying on 20th century standards, customer tastes and expectations have profoundly shifted in the past decade. In his design philosophy he creates unique, rich experiences and identities, that are inspired by his many travels and the longing of most modern travellers to escape.

The Big Story helped Edward van Vliet with a content strategy, that focussed on: Explore. Concept. Create. Within these three words lies the hidden strategy of this design company and the succes it is rapidly gaining in the international world of hospitality.