How to get noticed

What do you do, if you want to get more work as a creative professional? Your first priority is to get more attention, because people will simply not hire you, if you work goes unnoticed. There are so many ways to get attention and to tell your story. But this example will surely inspire you.

jens1Swedish photographer Jens Lennartson decided to send out action figures of himself. On his website he explains why: “Well, first of all: why the hell not!? Many photographers spend a lot of cash to design the perfect portfolio, print it and send to the people they want to work for. Just to have it disappear among hundreds of similar mailings. If you’ve ever been in touch with an art director, art buyer or owner of an ad agency, you’ll know that they have a zillion things to do and as many people to meet. Unless you make an epic impression, you’ll be forgotten. I needed more than a paper folder to stand out.”

And did he? Look for yourself. Jens did more than deliver his creative portfolio. His video went viral.


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