Imagine a world where people are free to be who they are, a world where beauty isn’t manipulated, self-expression is limitless, a world where everyone can relax and truly enjoy life as they want to. This would be where The Innocent archetype wants to be. Some brands know exactly how to tap into this yearning. Watch and learn from a brand called Dove.
Content allows brands to stand out, express themselves and give meaning to their doing. Video is a great way to tell a story, especially if you want to sell suits. Fashion brands are searching for new ways to make a difference. Now that the days of luxurious ads in glossy fashion magazines are numbered, brands turn to Youtube to earn viewers attention.
Voor het uitvoeren van een crossmediale contentstrategie zijn er inmiddels veel verschillende kanalen voorhanden. Hoe kies je nu de juiste mediamix voor crossmedia in jouw plan? Wie crossmedia serieus neemt, kijkt naar de toegevoegde waarde van verschillende kanalen en de combinatie daarvan.
Er is een juiste maat voor alles. Ook voor social media. Social media accounts zien er beter uit als de header is aangepast aan de juiste settings. Wil je dat jouw accounts, of die van jouw bedrijf professioneel overkomen? Zorg dan dat alle headers op maat zijn ontworpen.
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Wow a lot happened in March! It started with a bang at the Oscar night with the most retweeted selfie of Ellen. And of course the kiss, ahhhh the kiss, the kiss of Wren. So sit back, click and enjoy the best stories of March 2014
Picture this: a room full of marketing managers are discussing the launch of a new product. The have studied their demographics, they have the results of test panels and market research in their hands. They have formulated personas and thought up a bunch of preconceptions about who is going to buy this. And still they have no idea if their strategy will work. Why? Because a product doesn’t choose it’s customers. It’s the other way around. Continue Reading
The year 2014 had a slow start with big viral stories. The biggest stories are often lauched earlier, to benefit from the Christmas spirit, and also big events like the Super Bowl and the winter Olympics stole a lot of attention. But not to worry, there are still great stories to tell. This our selection of the biggest stories of January and February 2014.
What’s up with media these days? The biggest media events today seem to be happening on social media, and they don’t necessarily involve an established media company.
At the end of the year we tend to look back and make lists. In december we have seen a lot of those best of 2013 stories. Luckily we have also seen some great stories. This is our selection of the viral stories that stood out.
What do you do, if you want to get more work as a creative professional? Your first priority is to get more attention, because people will simply not hire you, if you work goes unnoticed. There are so many ways to get attention and to tell your story. But this example will surely inspire you.