Juiste maten voor social media headers

Er is een juiste maat voor alles. Ook voor social media. Social media accounts zien er beter uit als de header is aangepast aan de juiste settings. Wil je dat jouw accounts, of die van jouw bedrijf professioneel overkomen? Zorg dan dat alle headers op maat zijn ontworpen.


Continue Reading

Brand archetypes in content strategy

Picture this: a room full of marketing managers are discussing the launch of a new product. The have studied their demographics, they have the results of test panels and market research in their hands. They have formulated personas and thought up a bunch of preconceptions about who is going to buy this. And still they have no idea if their strategy will work. Why? Because a product doesn’t choose it’s customers. It’s the other way around. Continue Reading

The Stories of November 2013

Each month we select the biggest stories. It’s always hard to make the final selection, but we have succeeded. There are no specific selection criteria, apart from the fact that we have seen these stories go viral. Why? Because they are funny, beautiful, thought provoking or just stood out. If we have selected the right stories than they should not really be new to you.

Continue Reading