All posts tagged stories

Archetype The Innocent: free to be you and me

Imagine a world where people are free to be who they are, a world where beauty isn’t manipulated, self-expression is limitless, a world where everyone can relax and truly enjoy life as they want to. This would be where The Innocent archetype wants to be. Some brands know exactly how to tap into this yearning. Watch and learn from a brand called Dove.

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Suits with a story

Suits with a story

Content allows brands to stand out, express themselves and give meaning to their doing. Video is a great way to tell a story, especially if you want to sell suits. Fashion brands are searching for new ways to make a difference. Now that the days of luxurious ads in glossy fashion magazines are numbered, brands turn to Youtube to earn viewers attention.

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Brand archetypes in content strategy

Picture this: a room full of marketing managers are discussing the launch of a new product. The have studied their demographics, they have the results of test panels and market research in their hands. They have formulated personas and thought up a bunch of preconceptions about who is going to buy this. And still they have no idea if their strategy will work. Why? Because a product doesn’t choose it’s customers. It’s the other way around. Lees verder

How to get noticed

What do you do, if you want to get more work as a creative professional? Your first priority is to get more attention, because people will simply not hire you, if you work goes unnoticed. There are so many ways to get attention and to tell your story. But this example will surely inspire you.

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The Stories of November 2013

Each month we select the biggest stories. It’s always hard to make the final selection, but we have succeeded. There are no specific selection criteria, apart from the fact that we have seen these stories go viral. Why? Because they are funny, beautiful, thought provoking or just stood out. If we have selected the right stories than they should not really be new to you.

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