The world of media is changing rapidly. The amount of channels is growing and media consumers are changing the way they read, watch and share media. This creates a huge opportunity for big cooperations to change the way internal communication operates. So how do you plan this, which channels will you use, and what is the strategy to have all channels work together? ABN Amro is one of the biggest financial cooperations in the Netherlands. The Big Story developed a workshop in association with Lectric Group to guide communication specialist within the ABN Amro organization in both the strategic and the practical opportunities of cross media internal communication.