Imagine a world where people are free to be who they are, a world where beauty isn’t manipulated, self-expression is limitless, a world where everyone can relax and truly enjoy life as they want to. This would be where The Innocent archetype wants to be. Some brands know exactly how to tap into this yearning. Watch and learn from a brand called Dove.
Content allows brands to stand out, express themselves and give meaning to their doing. Video is a great way to tell a story, especially if you want to sell suits. Fashion brands are searching for new ways to make a difference. Now that the days of luxurious ads in glossy fashion magazines are numbered, brands turn to Youtube to earn viewers attention.
Wow a lot happened in March! It started with a bang at the Oscar night with the most retweeted selfie of Ellen. And of course the kiss, ahhhh the kiss, the kiss of Wren. So sit back, click and enjoy the best stories of March 2014
Picture this: a room full of marketing managers are discussing the launch of a new product. The have studied their demographics, they have the results of test panels and market research in their hands. They have formulated personas and thought up a bunch of preconceptions about who is going to buy this. And still they have no idea if their strategy will work. Why? Because a product doesn’t choose it’s customers. It’s the other way around. Lees verder
At the end of the year we tend to look back and make lists. In december we have seen a lot of those best of 2013 stories. Luckily we have also seen some great stories. This is our selection of the viral stories that stood out.
What do you do, if you want to get more work as a creative professional? Your first priority is to get more attention, because people will simply not hire you, if you work goes unnoticed. There are so many ways to get attention and to tell your story. But this example will surely inspire you.
Each month we select the biggest stories. It’s always hard to make the final selection, but we have succeeded. There are no specific selection criteria, apart from the fact that we have seen these stories go viral. Why? Because they are funny, beautiful, thought provoking or just stood out. If we have selected the right stories than they should not really be new to you.
Sometimes ideas can become contagious. They spread like the flu. There is a word to describe this phenomenon, it’s called a meme.
The word meme was launched in 1976 by British evolutionary biologist Richard Dawkins in his book ‘The Selfish Gene’. The word defies the way culture spreads, mostly through our innate talent to imitate. Lees verder