Brand archetypes in content strategy

Picture this: a room full of marketing managers are discussing the launch of a new product. The have studied their demographics, they have the results of test panels and market research in their hands. They have formulated personas and thought up a bunch of preconceptions about who is going to buy this. And still they have no idea if their strategy will work. Why? Because a product doesn’t choose it’s customers. It’s the other way around. Lees verder

The biggest stories from the start of 2014

The year 2014 had a slow start with big viral stories. The biggest stories are often lauched earlier, to benefit from the Christmas spirit, and also big events like the Super Bowl and the winter Olympics stole a lot of attention. But not to worry, there are still great stories to tell. This our selection of the biggest stories of January and February 2014.

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How to get noticed

What do you do, if you want to get more work as a creative professional? Your first priority is to get more attention, because people will simply not hire you, if you work goes unnoticed. There are so many ways to get attention and to tell your story. But this example will surely inspire you.

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The Stories of November 2013

Each month we select the biggest stories. It’s always hard to make the final selection, but we have succeeded. There are no specific selection criteria, apart from the fact that we have seen these stories go viral. Why? Because they are funny, beautiful, thought provoking or just stood out. If we have selected the right stories than they should not really be new to you.

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