Voor het uitvoeren van een crossmediale contentstrategie zijn er inmiddels veel verschillende kanalen voorhanden. Hoe kies je nu de juiste mediamix voor crossmedia in jouw plan? Wie crossmedia serieus neemt, kijkt naar de toegevoegde waarde van verschillende kanalen en de combinatie daarvan.
Er is een juiste maat voor alles. Ook voor social media. Social media accounts zien er beter uit als de header is aangepast aan de juiste settings. Wil je dat jouw accounts, of die van jouw bedrijf professioneel overkomen? Zorg dan dat alle headers op maat zijn ontworpen.
Wow a lot happened in March! It started with a bang at the Oscar night with the most retweeted selfie of Ellen. And of course the kiss, ahhhh the kiss, the kiss of Wren. So sit back, click and enjoy the best stories of March 2014
Picture this: a room full of marketing managers are discussing the launch of a new product. The have studied their demographics, they have the results of test panels and market research in their hands. They have formulated personas and thought up a bunch of preconceptions about who is going to buy this. And still they have no idea if their strategy will work. Why? Because a product doesn’t choose it’s customers. It’s the other way around. Lees verder
The year 2014 had a slow start with big viral stories. The biggest stories are often lauched earlier, to benefit from the Christmas spirit, and also big events like the Super Bowl and the winter Olympics stole a lot of attention. But not to worry, there are still great stories to tell. This our selection of the biggest stories of January and February 2014.
At the end of the year we tend to look back and make lists. In december we have seen a lot of those best of 2013 stories. Luckily we have also seen some great stories. This is our selection of the viral stories that stood out.
What do you do, if you want to get more work as a creative professional? Your first priority is to get more attention, because people will simply not hire you, if you work goes unnoticed. There are so many ways to get attention and to tell your story. But this example will surely inspire you.
Each month we select the biggest stories. It’s always hard to make the final selection, but we have succeeded. There are no specific selection criteria, apart from the fact that we have seen these stories go viral. Why? Because they are funny, beautiful, thought provoking or just stood out. If we have selected the right stories than they should not really be new to you.
Sometimes ideas can become contagious. They spread like the flu. There is a word to describe this phenomenon, it’s called a meme.
The word meme was launched in 1976 by British evolutionary biologist Richard Dawkins in his book ‘The Selfish Gene’. The word defies the way culture spreads, mostly through our innate talent to imitate. Lees verder